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Human-centered design: Behavioral intelligence made visible

Envision innovative products and customer experiences

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Adaptix Solutions’s design services

Get to market faster with products and experiences that create a closer user connection and serial engagements. Unlock extra value by designing both innovative products and services and new business models.

Combining expertise in human-centered design consulting, business strategy and financial analytics, Adaptix Solutions’s design teams build digital experiences that drive adoption and profitable growth for you, and maximum value for your customers.

 

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Product and services innovation

With our product design strategy services, companies can design, build and launch modern digital products with impact and scale. 

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Transform customer experience

Leverage human-centered design to improve CX by optimizing customer interaction and removing friction at any stage of the product lifecycle. 

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Design new business ventures

Identify opportunities, minimize risk and create new business models with end-to-end digital product design services. 

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Enable innovation

Enhance cultural change and develop in-house design skills with an optimized design process and design tools advised by an expert human-centered design consultant. 

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Go to market faster

Unlock extra value with bespoke product design services and new business models with closer user connection.

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Deep design expertise

ADAPTIX combines expertise in human-centered design consulting, business strategy and financial analytics to drive growth. 

 

A complete end-to-end design service

Unlike many firms, Adaptix Solutions is a human-centered design firm that offers an entire suite of end-to-end design services. Crucially, our design experts meet you where you are.

 

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Create a meaningful connection with your users that drives engagement

 

FAQ

Real people – prospective users – are at the center of human-centric design (HCD). This means the design team should let their needs, preferences, motivations, life situations and behavior patterns drive the problem-solving process. 

To that end, there are seven core aspects human-centric design must address: 

  • Pain points: What are the explicit and latent problems users encounter in their product use? 
  • Context: What are the life situations and environment they would use the product in? 
  • Preferences: What are the established behavioral patterns that impact how they interact with applications? 
  • Goals: What drives them in the process –such as their ambitions, aims and motivations? 
  • Root causes: Does the product resolve the underlying cause of the user’s problem, not just its symptoms? 
  • Usability and accessibility: Based on the users’ context, is the product convenient and easy for them to use? 
  • Feedback: HCD is an iterative approach to design that involves continuous learning and improvement based on user feedback. Based on that feedback, how can we create greater value with this product? 

Human-centric design (HCD), whether practiced by a human-focused web development agency or a tech startup, enhances the design process in multiple ways. Those include: 

  • Avoiding false assumptions about users’ needs and pain points by involving them early on in the systems development life cycle (SDLC) 
  • Making the product truly intuitive, convenient, and adapted to the users’ particular contexts 
  • Fostering a more meaningful connection with the user, thus driving engagement and profit 
  • Fixing the root cause of the problem rather than its symptom, and improving user satisfaction 
  • Driving collaboration between experts in various fields, from user experience testing to behavioral psychology 
  • Mitigating the risk of bad design and the redesign costs it entails 
  • Designing the product in iterations, which allows the team to improve it based on concrete user feedback 

Adopting a human-centric design (HCD) approach can impact a business model in several ways: 

  • It can help discover a pain point that competitors failed to notice or address, and rolling out its solution will result in a competitive edge 
  • It helps set an innovative product idea up for success with an excellent user experience that drives connection and engagement 
  • It can enable the transformation to a customer-centric business across the board, from omnichannel digital interactions to customer service 
  • It maximizes the product’s engagement and customer satisfaction, thus driving customer retention and profit 
  • It mitigates operational, reputational and financial risks that inconvenient, unintuitive product design entails